welcome

letras creative is a design studio based in dc

digital | concept | design

Work














Branding

sm3 Logo

Art direction and design of a logo promoting Fishbowl's new Social Media Marketing Manager.

ROC Logo

Art direction & design to re-brand the Restaurant Opportunity Centers United, an organization dedicated to improve wages & working conditions for the restaurant workforce.

Minnesota Nice Logo

Art direction & design for an upcoming local pierogie shop.

NBGH Logo

Art direction & design of branding and website for Northeast Business Group on Health, a healthcare company in the NYC area.

Publications

NCLR Book

Art direction, design, typesetting & production of a commemorative book for National Council of La Raza the largest national Hispanic civil rights and advocacy organization in the United States.

American Forests Book

Art direction, design & illustration of a tree learning guide for children. American Forests is a nonprofit conservation organization which aims to protect the natural capital of trees and forests.

Fishbowl White Paper

Art direction, infographic design and typesetting of a white paper for Fishbowl about social media.

smart car Style Guide

Art direction, design & production of a style guide distributed to all dealerships accross the country with the release of the smart car in the United States.

Advertising

Fishbowl eBlasts

Art direction, design & html coding of two eBlasts promoting new services offered by fishbowl, the leading provider of online marketing software for the restaurant industry.

Newseum Ad

Design & production of a Newseum ad for the Washington Post and discount card to match exhibit.

GWHCC Ad

Art direction & design of an ad promoting a networking event for the Greater Washington Hispanic Chamber of Commerce, an organization promoting the success of hispanic and other minority-owned businesses.

Fleishman Hillard Proposals

Art direction, design & illustration of proposals for potential clients. Croplife is now a client.

Client Feedback

“Thank you for your work and attention to detail!”

Karen Nava | Director of Graphics & Publications | National Council of La Raza

“ Paola hand drew all the graphics- Thanks for your hard work and dedication. WATCH VIDEO

Joel Pulliam | Chief Executive of Product and Marketing | Fishbowl Marketing

“Paola is a very creative designer. She is ambitious and dedicated, and her computer skills are excellent. She is a great team player, that constantly seeks growth in her career”

Adina Caron | Resource Manager at Ernst & Young

“for her dedication to working through several long weeks to help ensure all the marketing materials Fishbowl needed for the 2011 NRA show. Paola contributed to this event’s success in which 140 leads were generated 40% increase from 2010 and over 200K in new bookings”

Marianne Mannschreck| Senior Marketing Manager | Fishbowl Marketing

Services

Market research

  • Business requirements
  • Target audience & competition


Concept

  • Strategy
  • Functional requirements


Design

  • Mockups and wireframes
  • Quality assurance & production


Development

  • Website coding
  • Deployment

About

My name is Paola, I’m from Bogota- Colombia and I have been living in DC for about 12 years now. I’m a total design geek with an interest in usability experience, brilliant ideas, typography & great, simple, effective design. I spend lots of time analyzing award winning design showcases, websites and design books. I love my bike, Matador, and I spend a lot of my free time taking Krav Maga classes at Luminous Warrior.

Art Direction

WordPress

Advertising

Information Graphics

HTML/CSS

Typography

Print

eBlasts

Contact

Thank you! I have received your message.

name

email

message

paola@letrascreative.com

202.441.8195

Washington D.C.